I create clear, engaging content that helps organizations connect with their audiences and inspire action. With experience spanning healthcare, nonprofit, and mission-driven organizations, I blend storytelling, strategy, and plain-language communication to make complex information more accessible. The projects below highlight my approach to creating content that informs, builds trust, and drives meaningful engagement.
Digital Toolkits
Transforming complex health information into engaging, accessible digital experiences
Cervical Cancer Screening Interventions
Developed at Westat for the CDC
I helped transform evidence-based cervical cancer screening interventions into engaging digital resources designed to improve accessibility and encourage informed decision-making among Black women and Latinas. My work included translating complex research into clear, culturally responsive content and collaborating with cross-functional teams to develop user-friendly educational materials.
Skills: Content Strategy | Plain-Language Writing | Health Literacy | Audience-Centered Design | Cross-Functional Collaboration | Script Writing
COPD Caregiver’s Toolkit
Developed at Westat for the NIH
I led the digital adaptation of a caregiver education toolkit, converting print materials into an accessible online experience with interactive resources and animated videos. The project improved usability while ensuring content remained clear, engaging, and compliant with Section 508 accessibility standards.
Skills: Digital Content Strategy | Information Architecture | Accessibility | Multimedia Content | Project Management | Script Writing
Storytelling
Building trust through authentic stories that connect audiences with healthcare resources
MyTelehealth Video Series
Developed at Medical University of South Carolina
I produced patient storytelling videos that highlighted real healthcare experiences and encouraged greater awareness of telehealth services. From interview planning to production coordination, I helped create authentic stories that built trust and increased audience engagement.
Impact: Contributed to campaign that increased telehealth interactions by 26%
View video: Doctors Use Telehealth to Save Little Girl’s Life
Skills: Storytelling | Video Production | Interview Development | Stakeholder Collaboration
Writing
Creating clear, audience-focused content that makes complex topics easier to understand
What Is Sarcoidosis? Fact Sheet
Developed at Westat for the NIH
I developed a plain-language fact sheet explaining sarcoidosis for patients and community audiences. The piece translates complex medical information into clear, accessible content that helps readers better understand symptoms, diagnosis, and treatment options.
Skills: Plain-Language Writing | Patient Education | Technical Writing | Health Literacy | Content Editing
Note: Work samples are displayed for portfolio purposes only and reflect my contributions during employment with each organization.
Tierra Thomas 